Digital brands team for own upfronts

Several leading brands inside the digital content space have a web page within the TV industry and hosting numerous presentations to entrepreneurs inspired with the upfronts. Google, Hulu, America online, Yahoo, Microsoft and Digitas will be the inaugural partners behind digital Content NewFronts, a couple-week showcase scheduled to begin in mid-April in Manhattan. By situating themselves in Madison Avenue's backyard just days just before the broadcast systems unveil their fall agendas, these companies desire to lure lots of ad dollars prone to their TV options. The NewFronts start April 19 with Hulu and conclude May 2 with Google/YouTube. Additional participating publication rack apt to be introduced inside the future. Contact Andrew Wallenstein at andrew.wallenstein@variety.com